Module Structure:

Module 1 — Making the Case (Inspiring)
Audience: Business owners/managers who haven't started an internship program yet
Goal: Get them to say "huh, maybe I could do that too — tell me more"
Content: Compelling, story-driven internship success stories from 5 businesses currently doing internships well

Module 2 — How to Build a Great Program
Audience: Same business owners, one step further down the path
Goal: Not a checklist or "step 1, step 2" — more "here's how we got started," "here's what we wish someone had told us," "here's how we've seen our interns grow"
Content: Same 5 businesses as Module 1, going deeper on their story

Module 3 — Student & Community Focused
Audience: Students and the community
Goal: Local buy-in — local careers, local impact, day-in-the-life, mythbusting (e.g., "you need a 4-year degree for a good job at GM" — not true; "factories are dirty and dangerous" — not always true; "you have to leave town for a great career" — not true)
Content: Focus on the top 5 highest-need careers in Grant County (data-backed), e.g., RN. Likely a different set of 5 businesses than Modules 1–2.

Module 4 — Local Careers & Local Impact
Audience: Students and community
Goal: Bigger-picture civic/community impact stories — e.g., "how do we have clean drinking water and no trash in the streets? Marion Utilities."
Content: 5 businesses.

Bonus (not a numbered module) — Myth vs. Reality
30-second rapid-hit videos, myth vs. reality format, pulled from whichever companies/sites we're already filming at across the project. 10 total.

Students should be woven throughout all modules where possible, not siloed into Module 3 alone.

Style + Approach:

Here are two potential styles that can be used. We can discuss other options as well as a hybrid approach.

Style 2: The Business Profile

The Pitch: A sleek, premium series where business owners tell their own stories directly to the viewer through a beautifully lit, sit-down interview (interviewer is off-camera).

What It Takes: A proper interview setup, professional lighting, a quiet space, a smaller crew (potentially one-person production).

Reference example: Gracey's Pizza

Style 1: The Guided Tour

A lively, fast-paced show where a Chamber host takes the viewer inside local businesses to chat with owners, learn their stories, maybe even try things out on camera (host is on-camera).

What It Takes: A confident host, coordination between two people on screen, and a multi-person film crew.

Reference example: Anthony Bourdain at Waffle House
*I don't think we'd use his essay narration style like in this example

Deliverables:

Modules 1, 2, 3, 4:

• 5 full videos per module, max 5 min, horizontal

• 5 social cutdowns per module, 30-60 seconds, vertical

• Total = 20 full videos + 20 social cutdown videos

Bonus Videos:

• 10 total Myth vs. Reality social videos

• ~30 sec

• Vertical

Timeline
Roughly half to three-quarters of the project complete by end of 2026
Full project possibly complete by March 2027
(These are currently loose targets)

Proposal/Estimate:

Pre-Production:
Brainstorming + Strategizing
Writing + Planning
Coordinating

On-Location Shoots:
Guided Tour Shoot Days (~3 person crew) (higher cost)
OR
Business Profile Shoot Days (~1-2 person crew) (lower cost)
Minimum of 10 business locations (5 for Modules 1–2, 5 for Modules 3–4)
Possible standalone shoot with Shelby (maybe other Go Greater Grant team members)

Post-Production:
Editing story, color grading, graphics, audio + music (full videos + social cutdowns + Myth VS Reality)
Revisions (up to 3 revisions in early modules and taper off as we go)
Delivering and ensuring videos work on dedicated platforms

Milestone Payment Structure:
Deposit to begin, milestone payments per module/phase, final payment on delivery

Estimated Total = $48,000 - $58,000
Somewhere in this range is the all-in number I'm estimating to do the entirety of this project in an engaging, high-quality way. The two biggest factors are the approach/style we go with (Guided Tour VS Business Profile) and how many business we visit/shoot on location.

Next steps:

Before finalizing a fixed quote, let's make sure we're aligned on style, number of businesses/locations, and on whether this range fits comfortably within your budget. If this is feeling good, then let's finalize. If it feels like we're not aligned, then let's revisit the scope together to see how we can make it work.

Send me an email (hello@danielmademedia.com) and let me know what you're thinking!

— Daniel